Alzheimer's Editorial Brief - Radio 4 (Uni)

My final piece for a University set brief.
"The Olfactory senses in the nose can evoke memories by associating them with smells"
The idea behind my work comes from the phrase "An elephant never forgets" and utilising the trunk as an image to link memory to the nose. It is slightly more conceptual that I usually work, though not the strongest piece of conceptual work I could have produced. I feel it still works well as an editorial piece as the elephant trunk is quickly identifiable and with the heading linking to "Memories" or "Alzheimer's Disease" works well with the text.